Promoting short video travel is a popular trend today, especially young people who use short videos to return to daily moments have a large following. This is a new direction that is very practical for promoting and promoting tourism destinations and products of localities. Through carefully selected short videos, the images, features and values of the destination will give tourists a clearer view of Vietnam's tourist destinations.
Under the auspices of the General Department of Tourism and the co-operation of Vietnam Cab Television Corporation (VTVCab) TikTok in collaboration with Tourism Magazine has started the program #HelloVietnam. This is part of a series of global tourism promotion campaigns, initiated by TikTok, which was launched on June 7, 2019 with the name #TikTokTravel, to honor the world's landmarks and landmarks, bringing to a new perspective on tourism and bring cultures closer together.
The main goal of the #HelloVietnam program for the period of 2019-2020 is to create 30,000 short video content of Vietnamese beauty, culture and people, serving over 100 million unique online content views on the TikTok platform. Each 2-month cycle, the parties will implement a promotion program for 1 province / city, area to promote local tourist sites and products.
After the success of #HelloDanang, Ninh Binh was chosen as the next destination and launched the #HelloNinhBinh trend on the TikTok platform, with the aim of promoting the promotion of destination image, culture, cuisine, nature and the people of Ninh Binh to domestic and international visitors with 3,000 videos, estimated to attract about 20 million online views. On July 18, 2019 in Ninh Binh, Ninh Binh Tourism Department and Tourism Magazine had a meeting with TikTok Vietnam Company on the implementation of Ninh Binh tourism promotion program based on social network. short video. This will be a practical activity towards Ninh Binh province to host the National Tourism Year 2020.
Conference to deploy necessary contents to prepare for promotion and promotion of Ninh Binh tourism on TikTok platform
The Department of Tourism has assigned the Tourism Promotion Information Center and Tourism Association to coordinate with TikTok Company to survey, develop specific plans, select destinations, products and special tourist services. and typical to promote in this program.
On July 25, 2019 at the Ninh Binh Department of Tourism, the Tourism Promotion Information Center cooperated with the Tourism Association to organize a conference to implement the necessary contents to prepare for the promotion. Ninh Binh tourism on TikTok platform, the estimated time of implementation is from August 12 to 15, 2019.
Through the series of promotions for Vietnam Tourism in general and Ninh Binh Tourism in particular, hopefully TikTok platform will be a bridge to bring tourism closer to the community.
|Trans: Ngoc Anh, photo: Xuan Lam - NBTPIC|